Modest wear embracing modern heritage

Exclusive cultural prints and contemporary designs in generous, flattering fits. Our signature 44" chest, adjustable waist, and 7 lengths celebrate every body. UK-based since 2006.

Shop NEW Arrivals

Quick buy
Black Knit Dress
£65.00
Quick buy
Warm Cloud Knit Dress
£65.00
Beige
Quick buy
Royal Navy Knit Dress
£65.00
Quick buy
Musafir Hooded Black Jacket
£65.00
Quick buy
Black Net Lapel Jacket
£65.00

1 review
Quick buy
Black Khafiyah Jacket – Detachable Hood
£65.00
Quick buy
Premium Madina Signature Mocha Hijab
£12.00
Coco
Quick buy
Mocha Madina Signature Everyday Kaftan
£55.00
Quick buy
Textured Stretch Lapel Jacket - Latte
£55.00
Quick buy
Rose Dust Madina Signature Everyday Kaftan
£55.00
Quick buy
Khaki Bedouin Kaftan
£55.00
khaki
Quick buy
Black front raised dress
£45.00
Quick buy
Navy Bedouin Shirt Style Jacket
£55.00
Quick buy
Black Bedouin Signature Shirt style Kaftan
£55.00
Black
Quick buy
Khimar with Skirt Set
£58.00
Quick buy
Premium Hareer Black Jacket
£30.00
Black
Quick buy
Black Silk Persia Jacket slip set - Detachable Hood
£95.00
Quick buy
Premium Hareer Black Slip Abaya
£30.00
Black
Quick buy
Dark Navy Bedouin Shirt-style Kaftan
£55.00
Quick buy
Madina Signature Rose Dust Hijab
£12.00
Pink

Shop Clearance Sale

Quick buy
Hareer Grey Slate Hijab
£8.00 £12.00
Sale
Grey
Quick buy
Hareer White Sand Hijab
£8.00 £12.00
Sale
Beige
Quick buy
Beige Jilbab with Thumb Hole & Zip
£38.00 £55.00
Sale
Quick buy
White Persia Embellished Back Motive A-line Dress
£38.00 £68.00
Sale

1 review
Quick buy
Cashmere one piece Prayer Jilbab Without Thumb Hole
£38.00 £55.00
Sale
Quick buy
Black/White Khafiyah Square scarf
£8.00 £12.00
Sale

3 reviews
Quick buy
Grey Aaina Embroidery Dress
£65.00 £85.00
Sale
Quick buy
Grey Aaina Embroidery Jacket
£65.00 £97.00
Sale
Quick buy
Textured Stretch Lapel Jacket - Cashmere
£48.00 £65.00
Sale

1 review
Quick buy
Khafiyah Satin Print Shirt Style
£30.00 £68.00
Sale
Blue
Quick buy
Dusky Orchid Persia Jacket With Slip Set
£75.00 £97.00
Sale
Mauve
Quick buy
Madina Lavender Hijab
£8.00 £12.00
Sale
Purple
Quick buy
Madina Pink Kaftan
£35.00 £55.00
Sale

1 review
Quick buy
Pink Slip Dress
£25.00 £48.00
Sale
Pink
Quick buy
Pink Jilbab with Thumb Hole & Zip
£38.00 £55.00
Sale
Quick buy
Pink Silk Persia Jacket With Slip Set
£75.00 £95.00
Sale
Quick buy
Pink Silk Persia Jacket
£65.00 £80.00
Sale
Quick buy
Jilbab with Thumb Hole & Zip
£38.00 £55.00
Sale

1 review
Quick buy
Gold Brocade Jacket - No Belt
£78.00 £87.00
Sale
Gold

1 review
Quick buy
Le Chute Peach Slip Set
£85.00 £145.00
Sale
Pink

Shop by collection

Maxi Jackets

Elegant outer layers - from urban net jackets to wear-everywhere lapels.

Shop now

Kaftan's

Kaftans designed for an elegant, flowing drape.

SHOP NOW

Cosy Knits

Embrace must-have knitwear for the season - don't miss this.

Shop Now

Heritage Prints

Prints with a story — styled for now.

Shop now

Hijabs

CHIFFON HIJABS

SHOP NOW

MODAL HIJABS

SHOP NOW

Jersey Hijabs

SHOP NOW

Printed Hijabs

SHOP NOW