New Arrivals

Silk, chiffon, artisan embroidery. Limited run

Maxi dresses

Breathable modest maxi dresses, fully lined

Kaftans

Lightweight modest kaftans for warmer days

The Riad Summer Edit

Breezy chiffon layers, delicate beading and heritage-inspired prints made for warmer weather and elegant modest dressing.

LATEST COLLECTIONS

The Dawn Edit

Cashmere silk jackets and heritage print chiffon. Artisan embroidery, modest silhouettes, and the signature Persia motif in warm stone and soft neutrals.

The Dusk Edit

Silk cotton jacquard in deep mauve. Tone-on-tone floral weave with pearl and beaded embroidery. Occasion wear, crafted to be felt before it is seen.

Final Sizes - upto 60% off

Limited editions and everyday essentials.

Our Whitechapel Store

Experience our pieces in person at our Whitechapel boutique, or enjoy free Click & Collect on your online order. Bespoke modest fashion with generous sizing celebrating modern heritage, crafted for you.

Address:
4 Whitechapel road, London E1 1JX

Opening times:
Mon-Fri: 11.30am - 6.30pm
Sat: 12pm - 5pm
Sun: 12pm - 5pm

Modestwear Rooted in heritage. Made for Today.

Modest fashion inspired by the rich heritage of the East. Abayas, kaftans, maxi dresses and hijabs with truly modest cuts, made in small zero waste runs. Shop online or visit our Whitechapel boutique.