The Dawn & Dusk Edit. SS26 New Arrivals

Silk, chiffon, artisan embroidery. Limited run

The Dawn Edit

Cashmere silk jackets and heritage print chiffon. Artisan embroidery, modest silhouettes, and the signature Persia motif — in warm stone and soft neutrals.

The Dusk Edit

Silk cotton jacquard in deep mauve. Tone-on-tone floral weave with pearl and bead-set embroidery. Occasion wear, crafted to be felt before it is seen.

New arrivals — SS26

Limited editions and everyday essentials. New customers get 10% off with code WELCOME10

RIAD EDIT

A rose hued chiffon collection inspired by Persian gardens, floral artistry and timeless summer occasions.

Shop by Category

Maxi Jackets

Bespoke outer layer to complete any look

Matching Set's

Beautifully paired sets. No more mismatched layers.

Kaftans

Fully lined modest kaftans

Everyday Wear

Essentials for the season

Our Whitechapel Store

Experience our pieces in person at our Whitechapel boutique, or enjoy free Click & Collect on your online order. Bespoke modest fashion with generous sizing celebrating modern heritage, crafted for you.

Address:
4 Whitechapel road, London E1 1JX

Opening times:
Mon-Fri: 11.30am - 6.30pm
Sat: 12pm - 5pm
Sun: 12pm - 5pm

Modestwear Rooted in heritage. Made for Today.

Modest fashion inspired by the rich heritage of the East. Abayas, kaftans, maxi dresses and hijabs with truly modest cuts, made in small zero waste runs. Shop online or visit our Whitechapel boutique.